The concept of Startups may have gained popularity with the emergence of Silicon Valley but it would interesting to note that the first ever start-up was actually the first-ever profitable venture that aimed to solve a widely affecting problem in a way none thought of before.

Start-ups in modern times have gained momentum as these highly passionate entities possessing the required knowledge to leverage technology in order to innovatively solve problems across geographies and demographics. 

With something as addictive as solving problems for the masses at hand, it wouldn’t be surprising if those engaged would want to do it repeatedly, with each attempt bigger than the last. And this desire and developed tendency to solve multiple problems for different sets of people ultimately became the birthing ground for what’s now known as Venture Studios. 

What exactly are venture studios? 

In nutshell, a venture studio builds not one, but many start-ups. 

The purpose? To solve multiple problems, across multiple spectrums of life, at scale, and with speed. 

Thus, a venture studio can be seen as a group of people, a venture that tests the viability and efficiency of ideas, that can better life across the globe, give those ideas a shape and form, nurture them before they can go out in the market, and provide value to all the stakeholders involved in between. The market/industry is now familiar with Incubators and accelerators, who mostly focus on providing access to funds and expertise, but it’s ultimately up to the entrepreneur to realize the venture. In contrast, venture studios focus all their resources on developing every aspect of a startup from the ground up. 

Below is a comparison chart for how a Venture Studio differs from the individual pillars a conventional start-up thrives upon: 

A venture studio is nothing without individuals, ideas, insights, acumen, and more. It would be wrong to consider these studios as entities separate from that of a start-up, instead, they build on ideas, test them, nurture them, and parent them to growth and value, before ultimately letting them take charge of themselves. Having said that, it’s time to address the elephant in the room; What’s there for entrepreneurs, investors, or even the common public to be interested in a venture studio? Well, the answer is in the very purpose of venture studios themselves. 

While such a studio may focus on delivering heightened profits and value to the stakeholders and to the venture itself, they are more focused on building processes that increase success rates and the amount of change they generate at a societal, global, and psychological level. 

Did you know that according to Forbes almost 90% of start-ups conceived globally fail? 

Now a success margin of just around 10% isn’t a great premise for someone to venture out in the dark. On the other hand, venture studios have been able to keep the success to failure ratio below 60%. Now, it would be crucial to know that as per the Latin American Venture Studio Polymath, Venture Studios around the world are getting a 34% exit rate vs 21% for Accelerators and 19% for the average venture industry. But what could be the reason behind this?

Start-up studios’ approach to venture building: 

A Venture Studio’s approach to venture building: 

Venture studios provide founders, engineers, designers, marketers, and operators with vast business expertise and product knowledge to help them test ideas and build ventures repeatedly. After years of studying different business cases, the rise and fall of start-ups, the best practices, and a gazillion product designs and developments, these studios have built mettle for themselves in recognizing and charting the right journey for a product/idea/solution. A venture studio aims to be an umbrella for great ideas but takes pride in nurturing those ideas into ventures rather than waiting for the ideas to turn into one on their own. So, while the approach may be similar, the intent is completely different. 

Think of one like a forest that invites the exquisite fauna from various parts of the world and the other as the soil that can detect and produce whatever has been thrown upon it, while some may not be the seeds to shine, some may bloom into captivating, colourful flowers. A venture studio, hence, isn’t an entity aiming to thrive in its own silo, but build on the society, with the society, and for the society. It thus becomes needless to say that venture studios are surely the future for venture builders, product developers, solution providers, and even the common public alike. Because, who doesn’t want to solve a problem that’s crippling many but in a way that ensures the best possible outcomes, in the most innovative and efficient of ways?